AIMExpo, North America’s largest Powersports trade and consumer show, chose Castlebrook Media for its first ever expo in Columbus.
AIMExpo’s challenge was to tell a new part of the country that they were having their expo in Columbus. AIMExpo chose Columbus over previous location Orlando because 40% of the country’s motorcycle dealers are within a 500 mile radius.
They chose Castlebrook Media to be their partner agency because of our proven ability to connect brands with their consumers. Using a combination of traditional media such at TV, radio and billboard with digital programmatic display and PR helped AIMExpo deliver a show that wowed the Midwest. Now that’s something to vroom about.