AIMExpo, North America’s Largest Powersports Trade and Consumer Show, Chooses Castlebrook Media

AIMExpo, North America’s largest Powersports trade and consumer show, chose Castlebrook Media for its first ever expo in Columbus.

AIMExpo’s challenge was to tell a new part of the country that they were having their expo in Columbus. AIMExpo chose Columbus over previous location Orlando because 40% of the country’s motorcycle dealers are within a 500 mile radius.

They chose Castlebrook Media to be their partner agency because of our proven ability to connect brands with their consumers. Using a combination of traditional media such at TV, radio and billboard with digital programmatic display and PR helped AIMExpo deliver a show that wowed the Midwest.  Now that’s something to vroom about.