Castlebrook Media, a leading Columbus Ohio advertising agency continues successfully growing the Feazel brand with traditional and digital campaigns, adding to it an evolutionary solution for the client in Search Engine Optimization (SEO). Specialist Tom Kuthy, added to the Castlebrook team in 2016, to deliver world class SEO services to Feazel Inc. that stand the test of time, and the evolution of search engine algorithms. Since 1988, Feazel has been serving customers throughout Columbus Ohio, with recent market expansion into Cincinnati and Cleveland, and product expansion. Feazel is widely regarded as the most trusted name in residential home services such as roofing, windows, gutters, siding, ventilation, insulation, masonry and more. In seeking to provide Feazel a more comprehensive range of services, Castlebrook has brought expanded their digital offerings by incorporating Tom as its SEO service provider, bringing his global expertise in this area to bear on improving Feazel’s’ visibility in the search engines.
The SEO is going to focus on three areas of Feazel’s business: replacement windows in Columbus, roofing in Cincinnati, and roofing in Cleveland. After comprehensive keyword research, specific keywords were selected and mapped into both existing and new pages of the Feazel web site. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of the optimized pages on the Feazel site:
- Replacement Windows Columbus Ohio
- Replacement Window Companies
- Roofing Cincinnati
- Cincinnati Roofing Contractors
- Roofing Cleveland Ohio
- Roof Repair Cleveland Ohio
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive link building program. This program will include registering Feazel’s three locations in local business directories, posting on its three Google+ pages, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors, all reviewed in the context of all brand initiatives.